There is no denying that eCommerce has great potential for today’s businesses. With digitalization spreading its wings, many businesses are making their presence over digital channels. However, the competition is also getting fierce day by day. Customers can easily find several options in the market to choose from. To survive in such an environment, businesses must be able to present themselves and connect with their target customers effectively. With custom eCommerce website development, businesses can take their ideas to a completely new level.
Now the most important question is which platform you should select to start your eCommerce journey? Well, WooCommerce is one of the best options to create online businesses of all sizes. If you are searching for the best platform to start your business, you must choose WooCommerce. A professional web design & development company in India can help you build a robust website to meet your specific business needs. Before jumping on the reasons to choose WooCommerce, let’s know what exactly WooCommerce is and why it is so much in trend.
What is WooCommerce?
Well, WooCommerce is one of the top-notch eCommerce plugins for WordPress. Due to its user-friendliness and incredible feature, WooCommerce is the first choice of several eCommerce stores throughout the world. If we talk about the number of users, there are more than 5,106,506 live websites that are using WooCommerce. Besides, WooCommerce is the leading eCommerce platform with 23.43% of the share in the global market. Some of the important features of WooCommerce platform include:
- Inventory and tax management
- Customer engagement
- Secure payments
- Shipping integration
- Order tracking
- Delivery status updates
- Inventory management, etc.
All these helpful features of WooCommerce make it an easy-to-use platform, especially for beginner site owners.
5 Reasons to Choose WooCommerce
There are so many reasons to choose WooCommerce over other available platforms for creating an eCommerce website. Some of these reasons include:
#1 Open-source and free-to-use platform
One of the key reasons why so many businesses prefer WooCommerce is the fact that it is free to use. Yes, you can easily set up a basic online business using WooCommerce tools at no charge. One important thing to note here is that you must already have a self-hosted website and domain name. This provides a vast ground for businesses, especially at their starting stages to experiment with new things and implement new strategies. All this they can do without spending a huge amount. Being open source, WooCommerce allows users to make adjustments to the source code and develop the site as per their precise needs.
#2 Simple and easy to use
It is not easy to transform a website’s backend to manage an eCommerce store. However, with the help of platforms like WooCommerce, it becomes much easier to manage an eCommerce store. This handy platform has a quite easy installation, configuration, and management processes. Anyone can access these processes even with a little knowledge and experience of WordPress or a computer. Though it has a simple user interface, it is a highly versatile platform that lets the user manage their online business easily.
#3 Assorted theme options
Since WooCommerce is built over WordPress; users can change almost everything about their venture. Unlike other majority of website creators that don’t offer much flexibility, WooCommerce offers many ready-to-use themes to choose from. It means users can choose their choice of themes like responsive website design, fastest WordPress themes, and many more. Apart from this, they can easily make adjustments in the settings to get the perfect look that they desire. Most business owners can use these themes to make changes to the website without any professional help. However, it is always better to take the help of a professional WooCommerce development company in India to create a fully-customized UX experience for the shoppers.
#4 Vast plug-in library
One of the key reasons why most businesses prefer WooCommerce is that it consists of a huge plugin library. These plugins allow businesses to add more functions to their online store. The WooCommerce plugin store has several free and paid plugins designed to meet all the key requirements of online businesses. Users can easily find the required plugin by using the categories or filters available in the WooCommerce plugin library. They can even find the required plugin via the search bar. One important thing to note here is that the plugins that are developed by the WooCommerce team are frequently updated and monitored carefully. Thus, these are the best plugins for any eCommerce business.
#5 Various customization options
In today’s highly competitive marketplace, offering an excellent customer experience plays the most important role. A website with a poor User Interface (UI) and User Experience (UX) may fail to create a good conversion rate. This will further result in an increased bounce rate. To prevent such a situation, it is vital to pay attention to creating the best and most impactful website design. It means that the design must offer a good UI and UX with other helpful features. With WooCommerce it is possible to implement additional features and other customizations easily. By modifying the details like color, themes, code, and other key areas, businesses can come up with the most appealing website design.
If you are planning to start an online business or already have an online business but you are not using WooCommerce for your online store, then the above-mentioned reasons are probably enough to make a switch.
Conclusion:
To wrap up, WooCommerce has so many benefits for online stores. However, to gain the most benefits out of this platform, you must take professional help. You must look for a professional web design & development company in India. One such company is Theoddcoders Technologies. It is the best WooCommerce development company in India that can help businesses in creating the best website design. Theoddcoders Technologies works with the intent to help businesses increase conversion rate and overall profits. To know more about their services or to get detailed information about WooCommerce offerings, feel free to connect with Theoddcoders Technologies professionals.
