Magento is a well-renowned eCommerce platform with in-built PHP. It is amongst the top eCommerce platforms across the globe. As it is one of the dominating players in the eCommerce market, custom eCommerce website development is the go-to choice for most merchants. Let’s know more about this platform and its features which make it the foremost choice for building an eCommerce website.
Magento was first released on March 21, 2008, by Varien Inc., a private IT company in the US. It is an open-source, well-designed eCommerce platform with in-built rich snippets. This platform assures easy third-party integration, better security, enhanced performance, pre-developed extensions, and much more. It offers rich and flexible functionality which makes it the number one choice for most merchants worldwide.
Top Features of Magento
The main reason behind the enormous popularity and huge demand for the Magento e-commerce platform is the amazing features offered by this platform. Some of the key features of the Magento e-commerce Development Platform include:#1 Catalog Management
No matter what product you are selling; a catalog is one of the key components of an e-commerce website. Catalogs generally help to classify an entire set of products in different hierarchical and easy-to-navigate groupings. For instance, catalogs are organized into different groups of items like clothing, beauty products, electronics, accessories, and more. When it comes to catalog management, Magento is amongst the top considerations. Magento platform allows its users to choose between simple, virtual, configurable, and downloadable products. Besides, it offers various attractive catalog management features such as:- Complete inventory management
- Provides RSS feeds
- Edit and delete product reviews with ease
- Supports virtual products and downloading digital products
- Attribute sets for fast product creation of different item types
- Import and export products for offline batch update
- Assorted customizable options including watermarking, resizing, and many others
#2 Advertising and Marketing Tools
Regardless of the size of the company, marketing and advertising tools are an important part of an e-commerce business. Magento provides a wide range of modern advertising and marketing tools. The tools offered by Magento not only help companies in managing their online store but also helps with promotion, marketing, and conversion. This way, these tools help companies in offering the best experience for the users. Some of the best advertising and marketing tools offered by Magento include:- Ability to distribute coupon codes across newsletter, email, and offline
- Coupon code monitoring
- Manage newsletters and polls
- Cross-sell products
- Promotional pricing restricted to certain products or categories
- Offers free shipping and endorses new products list
- Permits price variation based on quantity and groups
- New product promotional tools, landing page tools for PPC, URL tools, etc.
#3 Search Engine Optimization
Building an e-commerce website is just a primary step towards making steady sales in an online store. It involves several strategies to bring more traffic to the site. One of the best and long-term strategies is none other than SEO. SEO helps customers find the products that they want to purchase online. With proper SEO, your store can easily find customers who are interested in your products. The assorted options available with Magento to make your online SEO optimized include:- Search Engine friendly URLs
- Creates Google sitemaps
- Automatically sort out popular searches
- Generates popular search terms automatically
- Allows easy changes in meta tags, URLs, keywords, etc.
#4 Order Management
Today’s customers expect seamless shopping experiences which include quick and accurate delivery, and easy returns. Thus, order management is an important process that empowers online stores to run efficiently and keep customers happy. When customers are happy with the service, they are likely to come back in the future to place new orders. The order management feature offered by Magento bridges the in-store and online gap and brings out a smooth customer experience. The order management system offered by Magento ensures expedient, flexible, and cost-effective delivery. Moreover, it offers order organization, shipping processes, order status, refunds, and more. Various options available under this feature include:- Ability to sight, generate, and revise orders from the admin panel
- Multiple invoice printing, packaging slips, and shipping labels
- Email alerts
- RSS feed for fresh orders
- Customization of order status and credit memos
#5 Mobile Friendly Commerce
About 60% of eCommerce customers prefer mobile phones to shop online. Whether it’s about buying daily essentials or booking a flight, more and more customers use their phones to do it. Looking at the growing usage of mobile, it is expected that by 2024, the total value of retail e-commerce sales made via smartphones will cross $400 billion. Therefore, businesses must invest in a fast and user-friendly mobile e-commerce platform. Magento is undoubtedly the best and user-friendly platform that allows mobile users to browse the entire catalog or selected products. Various options available under this feature include:- Offers mobile HTML5 technology to build a mobile-friendly storefront
- Supports drag & drop, swiping, zooming, and multi-touch option
- Supports Android, iPhone, and Mobile Opera browsers
- Rich and user-friendly product display
- Supports almost all media files including audio and video
#6 Analytics and Reporting
Accurate analytics and reporting are one of the most critical factors of an e-commerce website. Data analytics help businesses in understanding their business process deeply. Magento e-commerce empowers businesses with accurate data analytics and reporting. It provides simple tools that present information like average order value, customer lifetime value, business statistics, retention rates, and more. Various options covered under this feature include:- Offers Google Analytics support
- Provides reports like sales, tax, low stock, most viewed products, abandoned shopping cart, search terms, product reviews, coupon usage, total sales invoiced, best purchased products, and more.
#7 Checkout, Shipping, and Payment Management
When a customer makes an online purchase, the biggest concern he or she has is shipping and payment. They expect various easy-to-use and fast payment methods and shipping options. Magento platform meets all these requirements of its users. It smartly incorporates several alternatives for payment and shipping options. Some of these options include:- Supports shipping to multiple orders in one order
- Allow one-page checkout
- Provide estimates for shopping cart tax and shipping costs
- Ensure complete SSL security support for front-end and back-end orders
- Provide estimates for shopping cart tax and shipping costs
- Allow integration with Paypal and Authorize.net
- Options like free shipping, flat rate shipping, order tracking, and more
Conclusion
All these incredible features of Magento make it an excellent choice for today’s e-commerce businesses. For any e-commerce business, Magento offers the finest e-commerce tools and functionalities for users as well as admin. Choosing Magento for your e-commerce website development can help in making your website stand out from its competitors. If you are considering a web development company in India for your website development, make sure to choose a professional company that ensures the best and the latest Magento web development services. Theoddcoders Technologies is one such Magento development company in India that provides industry-best services. The experts at Theoddcoders have years of experience and knowledge of the Magento platform. We are well aware of the modern Magento trends, technologies, and tools usage. To know more about the services offered by Theoddcoders Technologies feel free to connect with our experts today.Have a project you want to start?
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