5 Key Reasons Why A Business Must Opt For A Mobile Application

Over the past few years, the mobile app industry has seen immense growth. To keep up with the growing demand and usage of mobile applications, a mobile app development company must stay on top of all current trends. As per a report by Statista, The number of mobile application downloads worldwide in 2016 was 140.7bn, which increased to 230bn in 2021. And, the revenue generated worldwide via mobile apps in the year 2019 was 462bn USD.  Looking at the flourishing demand for mobile applications, the mobile app industry is expected to generate more than 9934 billion U.S. dollars by way of paid downloads and in-app advertising.

What Do You Understand By Mobile Apps?

Mobile applications are simply software developed for wireless mobile devices such as smartphones and tablets. The software is designed keeping in mind the features as well as limitations of the mobile devices. Based on the type of operating systems like Android and iOS, users can download their choice of applications through app stores like the Apple App Store for iOS and the Google Play Store for Android apps. Google Play store generates a major amount of global apps downloads. There were around 21.2 billion apps downloaded by the app’s users from the Google Play store in the year 2019. However, in terms of consumer spending, the Apple App store dominates the market with around 64% share of global consumer spending on app stores.

If we talk about the popular categories of mobile applications then gaming applications are the most popular ones among Apple users (accounting for around 25% of active applications). On the other hand, communication apps, tools, travel, and local applications are the top applications used by Android users worldwide. Therefore, those who are looking for developing gaming apps mostly prefer choosing an iPhone app development company, whereas for apps related to communications, travel, and others, businesses usually look for an Android app development company. One thing to keep in mind here is that before investing in mobile app development, businesses must pay close attention to their approach to achieve the desired success.

Key Benefits of Opting For a Mobile App Your Business

Several businesses and service providers are progressively moving towards mobile applications due to the benefits that these apps offer. Below mentioned are some of the key benefits of mobile apps for businesses, have a look:

1. Enhanced Brand Awareness

Among numerous marketing strategies, mobile apps are considered the most effective ones for brand recognition. As a large number of people use smartphones to use various applications, it becomes easier for businesses to get the right exposure and attention from their target customers via mobile apps. With the help of mobile applications, businesses can increase their brand awareness in assorted ways, like:

• Sending alerts for new products, deals, and offers
• Providing details about the company and its offerings
• Making announcements about company events and activities
• Proving information about software updates and new features
• Listing available products and services along with their prices and discounts (if applicable)

With the help of mobile applications, potential customers can be updated easily with all the key details and relevant news about the company.

2. Improved Customer Experience

To stay ahead in today’s competitive marketplace, it is vital to have seamless communication between businesses and customers. Nowadays customers expect a prompt and proper response to their queries or issues. When their issues are addressed quickly by the appropriate agent, customers feel more valued. This in turn helps businesses create brand loyalty. Mobile applications play an important role in improving the customer experience and build brand loyalty. These applications can be used to provide online assistance and support services for a better customer experience.

3. Improved Competitive Edge within the Niche

In today’s digitally advanced world, keeping up with the competition seems a difficult task. However, mobile applications can help businesses to stand out from their competitors. With the help of a well-designed app, businesses are able to attract a large number of potential customers. They can capture a large portion of the market share. Customer’s increased reliance on mobile devices, the ever-changing behavior, and rising demand for instant communication are some of the key reasons why several enterprises are focusing on building mobile applications for their business. A mobile app can be the best tool to get a competitive edge in a particular niche.

4. Better Productivity

With the help of an efficient mobile app development strategy, businesses can improve their overall workflow. An improved workflow will lead to better revenue generation. Thus, it would be correct to say that using mobile apps businesses can improve their productivity greatly. 

5. Drives Engagement by Utilizing Social Media Channels

The more time people spend using an app, the better it is for the business. And to increase engagement, social media is the best and most efficient option. To integrate the app efficiently with social media channels, businesses must consider promoting their app on various platforms via social media campaigns. Various popular platforms like Facebook and YouTube can be used to promote an app as soon as it is launched to grab the instant attention of target customers. After achieving much-needed downloads, businesses must encourage new users to sign up with their social media accounts. Besides, it will be beneficial to add social media buttons or other sharable CTAs to the app for sharing in-app content. Also, several companies are using social media feeds to boost user engagement.

Conclusion

To wrap up, it is important to choose a mobile app development company carefully as it helps to boost the chances of an app development project for any platform including iOS and Android. Theoddcoders Technologies is one such company that provides high-quality mobile application development (iOS, Android, Cross Platform App Development) services to meet the specific requirements of businesses. Connect with our experts today to discuss your app development requirements. Our app development experts have the potential to turn your app development idea into reality.